Planet Positive
Purpose driven sleep.
Environmental sustainability is at the heart of every decision we make at Ethical Bedding.
From our raw materials and packaging to our manufacturing methods and processes, we aim to challenge the perception of how businesses can - and should - operate.
How you do anything is how you do everything - so sleeping properly every single night is an essential cornerstone of a healthy, successful and happy life.
With fairness and innovation front of mind, our products plant the seed of what is possible.
James Higgins, Founder
Environmental sustainability is at the heart of every decision we make at Ethical Bedding.
From our raw materials and packaging to our manufacturing methods and processes, we aim to challenge the perception of how businesses can - and should - operate.
How you do anything is how you do everything - so sleeping properly every single night is an essential cornerstone of a healthy, successful and happy life.
With fairness and innovation front of mind, our products plant the seed of what is possible.
Giving Back
At Ethical Bedding, we're dedicated to making a positive impact on the environment. That's why each year, we pledge to donate 1% of our annual sales to organisations focused on sustainability and conservation.
Inspired by our profound love for nature, we contribute to causes that strive to enhance the health and wellbeing of our planet.
Supporting charities we align with
Helping Mother Earth
Making a difference with your help
Our Vision...
"Life goes beyond what is achieved in a day, a week, a month or a year. Our inspiration is to create a better world over a lifetime."
Future Proofing
It's what makes your new bedding the best in the world and the best for the world.
Designed to be more than just luxurious and more than just sustainable. Our products create a feeling of wellness whilst helping the natural world thrive.
Here's what future proofing means to us:
100% ethical supply chain and production
100% sustainable and organic products
Meaningful charitable donations to global sustainability initiatives
"When you live a purposeful life, nothing happens by accident. My mission goes far beyond bedding."
After years working in financial technology, I needed a change. My work no longer filled me with joy, and didn't give me a sense of purpose day-to-day, which had negatively impacted my health and my sleep.
Using my innate love of nature as a driving force, Ethical Bedding was founded, where environmental prosperity is our heartbeat. We have proudly created the most sustainable luxury bedding range on the planet which importantly:
Doesn't harm the planet when it's made
Instantly improves your sleep when it's used
Is specifically designed to last a lifetime
Preserves the natural world for future generations
Creates a path for other businesses to follow
Partners & Charities
Become the change you wish to see in the world.
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Certified BCorporation
Read moreWe are the only Certified BCorporation bedding company on the planet.
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World Wildlife Fund
We donate a meaningful portion of our profit to charities such as the World Wildlife Fund appeals.
We do things differently...
Environmental & Social Practices
Affiliations & Awards
Charitable Donations
Make Your Positive Impact
SHOP ALLOne tree planted for every customer, as a thank you to Earth.