Environmental sustainability is at the heart of every decision we make at Ethical Bedding.

From our raw materials and packaging to our manufacturing methods and processes, we aim to challenge the perception of how businesses can - and should - operate.

How you do anything is how you do everything - so sleeping properly every single night is an essential cornerstone of a healthy, successful and happy life.

With fairness and innovation front of mind, our products plant the seed of what is possible.

James Higgins, Founder

Our Vision...

"Life goes beyond what is achieved in a day, a week, a month or a year. Our inspiration is to create a better world over a lifetime."

Future Proofing

It's what makes your new bedding the best in the world and the best for the world.

Designed to be more than just luxurious and more than just sustainable. Our products create a feeling of wellness whilst helping the natural world thrive.

Here's what future proofing means to us:

100% ethical supply chain and production

100% sustainable and organic products

Meaningful charitable donations to global sustainability initiatives

"When you live a purposeful life, nothing happens by accident. My mission goes far beyond bedding."

After years working in financial technology, I needed a change. My work no longer filled me with joy, and didn't give me a sense of purpose day-to-day, which had negatively impacted my health and my sleep.

Using my innate love of nature as a driving force, Ethical Bedding was founded, where environmental prosperity is our heartbeat. We have proudly created the most sustainable luxury bedding range on the planet which importantly:

Doesn't harm the planet when it's made

Instantly improves your sleep when it's used

Instantly improves your sleep when it's used

Preserves the natural world for future generations

Creates a path for other businesses to follow

  • Certified BCorporation

    We are the only Certified BCorporation bedding company on the planet.

  • World Wildlife Fund

    We donate a meaningful portion of our profit to World Wildlife Fund appeals.


We do things differently...