"Purpose over profit"

Creating a better world with sustainable sleep.

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    Environmental sustainability is at the heart of every decision we make at Ethical Bedding.

    From our raw materials and packaging to our manufacturing methods and processes, we aim to challenge the perception of how businesses can - and should - operate.

    How you do anything is how you do everything - so sleeping properly every single night is an essential cornerstone of a healthy, successful and happy life.

    With fairness and innovation front of mind, our products plant the seed of what is possible.

    James Higgins, Founder
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    "When you live a purposeful life, nothing happens by accident. My mission goes far beyond bedding."

    After years working in financial technology, I needed a change. My work no longer filled me with joy, and didn't give me a sense of purpose day-to-day, which had negatively impacted my physical and mental health.

    Using my innate love of nature as a driving force, Ethical Bedding was founded, where environmental prosperity is our heartbeat.

    After years of product development and relentless struggles, we have proudly created the most sustainable luxury bedding range on the planet which importantly:

    Doesn't harm the planet when it's made

    Instantly improves your sleep when it's used

    Is specifically designed to last a lifetime

    Supports a healthy and successful lifestyle

    Creates a path for other businesses to follow

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    Want to find out about Eucalyptus?
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    "Life goes beyond what you can achieve in a day, a week, a year or a lifetime and my inspiration is to leave the world a better place than I found it."

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    Future Proofing

    It's what makes your new bedding the best in the world and the best for the world.


    Designed to be more than just luxurious and more than just sustainable. Our products create a feeling of wellness whilst helping the natural world thrive.

    Here's what future proofing means to us:

    100% ethical supply chain and production

    100% sustainable and organic products

    Meaningful charitable donations to global sustainability initiatives

    The only Certified BCorp bedding company on the planet.
    MEET OUR SHEETS

    Our Partners & Charities

    Become the change you wish to see in the world.

    • Certified BCorporation

      We are the only Certified BCorporation bedding company on the planet.

      Read more
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      The Vegan Society

      We are the only Vegan Society approved bedding company in the world.

      Read more
    • ethical-bedding-silk-bed-sheets-pillows-pillowcases-duvet-mattress
      World Wildlife Fund

      We donate a meaningful portion of our profit to World Wildlife Fund appeals.

      Read more

    Sleep Friendly. Earth Friendly. Animal Friendly.

    Environmental & Social Practices

    Products
    We only use raw materials with the highest eco-friendly credentials. Renewable eucalyptus is our signature, but we also utilise bamboo and locally sourced plastic bottles. We record and monitor our ecosystem impact on water, biodiversity and farmable land. Absolutely everything is certified to the highest standard and of course non-toxic.
    People & Process
    We insist on total transparency within our supply chain and understand the environmental impact of every process and decision we make. Everyone is paid more than a fair living wage and works in excellent conditions. We insist upon the highest accreditations with all our supply and production partners and carry out regular checks.
    Logistics & Distribution
    We choose an environmentally friendly option whenever possible and offset every atom of carbon. We use larger more efficient vessels to move our products around the world and always ensure maximum capacity utilization. Without exception, all of our packaging is minimalistic, recyclable and made from recycled materials.
    Lifespan & Afterlife
    Our products are built to last and be loved. They are nearly all biodegradable, so can be disposed of easily when they do reach the end of their useful life. We encourage donations of old or unwanted products to local charities. We plant trees for every purchase and donate at least 1% of our annual revenue to global sustainability initiatives.

    Affiliations & Awards

    Certified BCorporation
    We are the only Certified BCorporation bedding company n the planet. LEARN MORE
    ethical-bedding-silk-bed-sheets-pillows-pillowcases-duvet-mattress OEKO TEX 100
    Customer confidence and high product safety is paramount. That's why everything we make is certified independently. LEARN MORE
    ethical-bedding-silk-bed-sheets-pillows-pillowcases-duvet-mattress Vegan Society
    We are the only Vegan Society approved bedding company on the planet. You can sleep easy and trust in our products. LEARN MORE
    ethical-bedding-silk-bed-sheets-pillows-pillowcases-duvet-mattress FSC
    Quality and transparency is important to us. That's why all of our eucalyptus trees are grown in biodiverse forests, which are protected by FSC. LEARN MORE

    Charitable Donations

    ethical-bedding-silk-bed-sheets-pillows-pillowcases-duvet-mattress 1% for the Planet
    At least 1% of our annual revenue is donated to global sustainability initiatives. Giving back is super easy. LEARN MORE
    ethical-bedding-silk-bed-sheets-pillows-pillowcases-duvet-mattress World Wildlife Fund
    Throughout 2022 we seek to work increasingly closely with World Wildlife Fund. Not only to provide financial support for crisis appeals and global sustainability initiatives, but also hands on support wherever possible. LEARN MORE

    Make Your Positive Impact

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