Conceived by eCommerce veterans, The Ethical Bedding Company was formed with a purpose to introduce incredibly sustainable yet luxurious bedding products to the UK market.
With the arrival of James's first child, he wanted to create a business that would inspire his customers and make them feel great about the products they buy. The goal was to easily enable sustainable and environmentally conscientious decisions for simple every day items. Moreover, he wanted the business to mirror the core values and beliefs that he hopes his children would one day live by!
After researching the UK bedding market in detail, it became clear that there was a major gap for luxury Eucalyptus Lyocell products. This remarkable fabric, when produced using sustainable techniques, stands head and shoulders above market leading cotton solutions in terms of:
- Environmental sustainability
- Comfort and luxury feel
- Breathability and thermoregulation
- Hygiene and cleanliness
The inherent properties of Eualyptus Lyocell are quite remarkable as a sustainable fabric given the simple and environmentally friendly process for manufacturing it when compared with cotton, silk or linen. Coupled with being naturally softer, cosier, more breathable, more absorbent and hypoallergenic, make it an obvious choice to make bedding.