Typically, it is assumed that the best bed sheets have a high thread count. This is somewhat true, but thread count certainly shouldn't be the primary factor in determining which are the best bed sheets for you.
If you were moving home, you wouldn't base that decision purely on the size of the property. You would want to understand the condition of the property, whether it had a garden, what the transport links were like, and learn about the local community and amenities.
Consumers have fallen into a trap of associating the best quality bed sheets with the highest thread count. We typically ignore the size of the yarn, the inherent quality and source of the yarn (e.g. organic cotton, linen, bamboo or TENCEL™), and whether the ply is single, double or even triple.
And that is still ignoring whether the cotton is traditionally grown (chemically treated), organic cotton, linen, or one of the more innovative and sustainable bedding fabrics such as bamboo or TENCEL™. Each have different qualities which should further influence your decision which are the best bed sheets for your perfect sleep.
There is so much information to digest before you reach the right answer. This is clouded further by traditional cotton bedding companies guarding information so that they can make bed sheets more cheaply, by overstating thread counts to create an illusion of quality.
Oftentimes this means that consumers are losing by sleeping in inferior bed sheets whilst paying a higher price.
Our goal is to give consumers the correct information and enable them to maker smarter choices, whether they choose a sustainable Ethical Bedding Company product or not!