We are really excited to finally be able to share our stunning bedding products with you!
Ethical Bedding Company was conceived as an idea back in December 2019. With my first son Rocco on the way, I had been managing Alice & Blair full time, but knew that I wanted to start a business that was focused on sustainability and genuinely improving the planet for future generations. (Maybe ladies fashion just wasn't for me!)
Whilst listening to a 'Shopify Masters' podcast on my drive from London to Birmingham, there was a spotlight on a company in the States which had seen explosive growth selling bedding made from Eucalyptus. After a whole lot more research into Eucalyptus Lyocell as a textile for bedding, it didn't make any sense to me that the majority of bedding was still made from cotton. Frankly, cotton (even organic cotton) is not a good textile to make bedding out of...
After researching the luxury bedding market more broadly, we decided to take the plunge and put the wheels in motion to set this business up. We are fortunate enough to be backed by Virgin Startup, and have been able to leverage my eCommerce experience to really give the business a head start.
Covid-19 has slowed us down a LOT, having impacted our supply chain, production capacity, and ability to get studio time for product photography (see colour options below). However, we finally have stunning products landed in the UK ready to ship and have bought a huge supply of TENCEL™ fabric which has been dyed and woven to our specification, meaning that we are now set up to scale quickly.